ORM – Why Online Reputation Management is essential in today’s scenario

In today’s world, it is very important to manage the online reputation of your business; data suggest that the customer’s and clients got influenced with the online review about the organization and it influence prospects, with those who want to be associated with your company. It is well known, fact that a brand reputation can be build or destroyed by the feedback or experience shared by the people from anywhere on the internet. It is very important for every business to review and monitor their online reputation time to time, as bad experience of customer and unethical competitors review can ruin the image of your brand. So every company must have a set of team to protect the company‘s online reputation, one can use following tactics to prevent negative online image

  • Regularly check the first 2 pages over the Google, and the review posted about the company, as Google often shifts search results, generate positive reviews and bring it to the top pages through online reputation management
  • Regularly, monitor and analyze reviews on popular review sites and improve the negative buzz about your business.
  • If negative article is posted, one can highlight a positive press review and bring it to the top pages through online reputation management.
  • Positive and honest reviews about your business can help you to generate more business, as good words of mouth play an integral role in consumer’s decision making so, Reputation management should be an integral part of marketing policy of a company


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