Google Adword - More welcoming For “Mobile First” world

Now a day’s every organization wants a web presence, that to with responsive feature, which can be easily navigate and used in all the platforms, the reason is quite evident that half of web traffic is generated by tablets and smart phones Even Google has changed its practices, and has a brand new look , and practices to make the adword experience most friendly for mobile first world . In 2016 Google has announced Enhanced campaign which has gotten lots of mobile ad types and features to make the more friend ad word set up for mobile first world.

Changes announced by Google for mobile first world

  • Expanded Text Ads (ETA) to prepare better campaign and well showcase more information about your product. And services before one click and open the ad.
  • Device Bid Adjustments for more control and flexibility for bidding on Ad Words
  • The bid adjustment is now 900% higher which is now more flexible
  • Google display ads are responsive and compatible now on all the screens especially for most used smart phones, and users can experience the ad word at any platform.
  • Local Search Ads with customized experiences for businesses on Google Maps
  • Measuring online-to-offline impact
  • As consumers spend most of the time online over phone and lighten the gap between online and offline, it’s more important than ever now to build your business for mobile, to give a more strong online presence for your business.


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